Announcing support for California flavored tobacco ban bill


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About our "Don't Buy The Lie" program

Dr. Victor DeNoble was the researcher who blew the whistle on the tobacco industry, testifying to Congress that nicotine, the chemical found in cigarettes, is indeed addictive and at the root of many health problems. Kaiser Permanente had the honor of working with Dr. DeNoble for over 20 years as he passionately informed students and adults of the insidious and toxic dangers of cigarette and tobacco usage. 

His legacy continues as we now delve into new ways the tobacco industry is hooking a new generation of youth, specifically with a “kids menu” of flavored e-cigarettes (also known as e-cigs and vapes). This industry uses fun flavors and tech devices to hook kids on nicotine. Why kids? A developing brain is easier to addict.  

Don’t Buy the Lie!


How can YOU be involved?

For Students:

  • Take the smoke and vape-free pledge: Kaiser Permanente and Entercom Radio want you to take the pledge and be smoke and vape-free, now and always. Take the “Don’t Buy the Lie” pledge via text message during the campaign period of September 1 thru October 25, 2020 and be entered to win a $300 back to school shopping spree. Text “Lie” to 73389 to take the pledge and enter to win.
  • Enter the 2020 virtual poster contest:  Submit your anti-vaping message in a virtual art or digital form and win fabulous prizes! Grand prize winners (from both middle and high school) will each receive a $1000 gift card!

For Educators and/or Parents:

Related Resources

Quit Resources: