About our "Don't Buy The Lie" program
Dr. Victor DeNoble was the researcher who blew the whistle on the tobacco industry, testifying to Congress that nicotine, the chemical found in cigarettes, is indeed addictive and at the root of many health problems. Kaiser Permanente had the honor of working with Dr. DeNoble for over 20 years as he passionately informed students and adults of the insidious and toxic dangers of cigarette and tobacco usage.
His legacy continues as we now delve into new ways the tobacco industry is hooking a new generation of youth, specifically with a “kids menu” of flavored e-cigarettes (also known as e-cigs and vapes). This industry uses fun flavors and tech devices to hook kids on nicotine. Why kids? A developing brain is easier to addict.
Don’t Buy the Lie!
Congratulations Franklin High!
Our 2020 Post Contest GRAND PRIZE WINNER is from Franklin High School!
She will received an extra $1000 prize. Her simple message resonated most with all voters.
Congratulations AND Thank You!
Thank you students, teachers and schools for participating in Kaiser Permanente’s 27th annual “Don’t Buy the Lie” anti-vaping /smoking program. 2020 looked different then prior years, as all student entries were submitted in digital/virtual format. We are proud of you for creatively taking the time via your art and messaging to combat the myths of e-cigarettes and vaping and the effects it has on youth. Congratulations to the top 10 winners, each of these students and their school will receive gift cards, and the winner from each school, an extra $50 prize.
Take a few minutes to read more and view all Top 10 entries.